Role: Marketing Associate Director
Company Name: Vertex Pharmaceuticals
Type of Role: Contract position, Inside IR35
Contract length: 11 months
Location: Hybrid, 3 days on site in Paddington, London.
Department: CF Marketing

Looking for opportunities with purpose, impact and possibilities? Our client, Vertex, is a global biotechnology company that invests in scientific innovation. As they grow their pipeline at pace, they are strengthening their reputation for creating transformative medicines for people with serious diseases.

General Summary:
The Marketing Associate Director, CF (Launch) is accountable for understanding the market landscape, defining and developing key business activities and tactics to support goals of the brand/portfolio, and measuring the success of those activities/tactics.
This is an international role covering multiple markets.

Key Duties & Responsibilities

• Partners with brand/team-lead to help shape the brand strategy, segment the market, develop messaging and launch into new segments, including label expansions.
• Directs the development and implementation of strategic and tactical plans for assigned product.
• Collaborates with Vertex external communications review committee to approve materials for external use with customers.
• Partners with markets to understand their needs, co-creating solutions and ensuring international strategy is deployed across markets in a consistent and aligned way.
• Generates and consolidates key insights across HCPs and patient stakeholders through market research, ad boards, etc.
• Develops strong partnerships with cross-functional team to support business goals.
• Ensures appropriate metrics are in place to measure impact of tactics in field.
• Leads and manages agency partners to ensure on budget and timely deliverables

• Bachelor's degree in marketing, business, or scientific degree.
• Experience working in pharmaceutical or prescription healthcare marketing.
• Direct experience with communications review committee for review of tactics.
• Ability to oversee generation of insights and apply those insights to business problems/opportunities.
• Strong analytical mindset to lead others to solve complex problems.
• Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance.
• Clear communication skills and proven ability to influence across organizational matrix.
• Strong working knowledge of MS Office applications, including PPT, Excel and Word