The Digital Marketing Manager will primarily contribute to the development and implementation of a Multi-Channel marketing strategy for all brands associated within a therapeutic area in the target market. The incumbent will contribute to our key digital activities that allow Vertex to communicate the brand and portfolio messages to target audience in a customized way. The incumbent, under guidance, will contribute to building the multi-channel approach from concept to completion to ensure that Vertex communicates more effectively via various channels and meets business objectives.


Key Duties and Responsibilities:

• Lead digital initiatives within target market, working closely with the Sales, Marketing and other operational teams
• Support commercial leads in optimizing campaigns with digital components
• Build understanding of customer preferences and drive suggestions for adapting campaign elements
• Be the first point of contact to provide support with digital channel-related queries
• Lead all phases of digital production and User Acceptance Testing (UAT) of digital assets and campaigns (e.g., IVAs, videos)
• Establish collaborative and productive, professional relationships with key stakeholders, including commercial leads, International digital marketers, IT teams, as well as creative and digital production agencies
• Help establish and deliver the brand metrics and KPIs for digital components, as well as set analytics priorities for digital tactics
• Provide feedback to commercial teams on digital brand execution, sales experience with digital platforms, and opportunities for optimization of user experience
• Oversee budget and digital agency execution of digital tactics

• Strategic thinker with demonstrated ability to execute ‘hands on’ while being innovative and flexible
• Excellent communication and presentation skills with proven ability to explain complex information to others
• Proven ability to meet deadlines on multiple projects
• Proven ability to work with external business partners and vendors
• Able to develop rapport and credibility with key stakeholders and comfortable leading without authority across functions and geographies
• Demonstrated ability to work independently, and manage complex projects that require collaboration across functional and geographic areas
• Ability to work in a fast-paced, evolving environment; focus on multi-tasking and self-prioritized workload
• Integrity and diversity mindset

• Bachelor’s Degree in marketing, business, scientific area or related experience required
  Requires experience in commercial pharma role (Marketing, Sales, Digital) and or pharma
  consultancy or the equivalent combination of education and experience
• Strong Digital execution experience in multichannel and/or omnichannel marketing