Brand Manager, Haematology, 6-month contract
Vertex Pharmaceuticals
Type of Role: Contract position, Inside IR35
Location: Hybrid, 3 days on site in Paddington.

Looking for opportunities with purpose, impact and possibilities? Our client, Vertex, is a global biotechnology company that invests in scientific innovation. As they grow their pipeline at pace, they are strengthening their reputation for creating transformative medicines for people with serious diseases.

General Summary:
The Brand Manager participates in the day-to-day execution of the marketing strategy by developing marketing tactics, measuring those tactics for success and ensuring they are delivered to customers effectively.
This role will also participate in the development of the marketing plan for the respective brand or functional area to achieve business objectives.

Key Duties and Responsibilities:

• Develops/updates existing marketing materials for customers that are aligned with marketing strategy and business objectives (including branded websites, interactive visual aids, sales brochures, etc.).
• Supports customer engagement of assigned marketing team by ensuring marketing pieces have been uploaded to the CRM platform, administrating speaker programs, and coordinating conference activities (including promotional booth and conference materials).
• Analyzes digital and print material usage metrics for performance reporting and assessing needs for future updates across brands.
• Manages agency partners to ensure budget alignment and timely deliverables.
• Partners with other colleagues to work with ad agencies to develop tactics in support of annual brand planning.
• Engages in the development of key marketing insights.
• Cultivates strong partnerships with cross-functional teams and communications review committees to support business goals.

• Experience in pharmaceutical brand marketing.
• Bachelor's degree in marketing, business, scientific area, or related field.
• Ability to understand the target market at a high level.
• Ability to understand key elements of brand strategy and incumbent's role in executing that strategy.
• Experience with annual brand planning.
• Ability to understand insights and the implications and apply those insights to tactics/business problems/opportunities.
• Proficient in MS Office applications, including PowerPoint, Excel and Word.
• Exhibits ownership and broad accountability for assigned projects and internal assignments; understands when it is appropriate to flag issues to management.